Ai Ching Goh started her professional career with a degree in Experimental Psychology and a media position at P&G. She quickly discovered her entrepreneurial spirit, and transitioned to a startup mindset.
Ai Ching co-founded a web app, which turned into Piktochart, a visual communication tool that enables people who cannot design to communicate through easily understandable visuals.
As a startup that operates from Penang, but serves over 17 million users globally, Ai Ching has needed to take an unconventional approach to growth. She goes against the grain of what the startup world teaches passionate entrepreneurs in areas including talent management, culture ”pruning” and bootstrapping.